after a successful anniversary is now entering a time to working life. Come from just a social media event of my choice and I am more sober despite beer allowed as this blog well. But do not worry: it will be coming to controversy. Meaningful polemics, of course .. 99 Francs is this blog post, but not worth it. Maybe only 66 francs (much anticipated)
Social Media - for all ingenuous - here means corporate communication in social networks. A supposedly creative activity in the company to one time must be taken seriously as an interlocutor. She with the serious business of course, learned a company. But the introduction ceremony of the interview staged every future employee as someone who is unwidersprüchlich behind the company, as a "one-person" acts and for the purposes of the company controlled.
social media in business now means that these people must also present outside the company as on Facebook. And they are - except in the form of PRlern - rather than asking what the people of his business is to tell as outside. One feels that one distributed with this responsibility if the employee group translate into so-called 'social objects' (posts, articles, services, pictures videos, games) have no new seriousness, can not find any professionalism. A large company with its economy was never designed to have a philosophy.
The philosophy deficit is being felt in the social media business everywhere. They all cook with water and so it falls into a networking culture and plays it clique-economy if the uninitiated, other unsuspecting leaves the social media budget. The well-being is paradoxically condition, because you only get jobs if they walked on their feet. And so fit so many so-called creative agency the corporate decision-makers in public relations departments to: a plague!
This 'feel good' is the corporate culture, the philosophy that you can offer users the social web as a conversation partner. It is the style that you establish the network end. The production costs of communication have become so much reduced, enabling small-scale communication, never (only on the consultation expenses) can be controlled centrally. I predict, therefore, that the social web has an advantage for small businesses, in which the company is still connected with family and social environment. Here's a common thought authenthic expected and an opening in the outside as Social Web far more sense.
corporations are no longer entrepreneurs. What do they tell us about the world except that there are new products, how to use them and the pathetic hope of hype? The agencies provide short coups and know that only the company of a philosophy must be clear so that social media could work permanently. It actually takes philosophy Manager.
The book "99 francs" (German "39,90"), I have only one-third and still read in French. In the book of a Austeigers from the advertising industry is sick of the author from the Social depths of his work. Our communication industry is in are outdated and no longer Franc it - its above-described professional unprofessional, unfortunately only 33 francs worth.
I hope in future to the understanding of the unprofessional style professionalism of the many everyday, real users and network entities out there. The depth shall be a person, not a product, my product seller. The depth would be the risk of their own harsh history. PR-Sauber men and women can do this yet.
time: 5 after 12
Status: drunk
Occasion: shallow inspiration
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