According to the general excitement of the last posts now again what concrete. At least a specific motion picture product: I have long pushed by advertising, not as bad as this Coke Light aberration, which teaches young women to swallow.
Here comes purely a "boss" with two assistants and invites an employee files on the table with his governess announcement: today! and from sizzling. Even though the typical boss proved no man is: the little mouse gets out no sound in the direction of head and complains is ... Tadaaa not cross the employment but self-pitying, angry about the fate of a unausweichlliche Frustgrunzen. The modern woman of today to swallow anything if it wants to exist: an old male fantasy ..
That one aufmucken not on the job may be, by the open plan office full of competitors - all dolled young doll in miniskirt wasp waist-anorexia-aesthetics - symbolizes that confirm the protagonist in advertising is that it will be forever and completely normal is that it is dominated. All hang on puppet strings and are only toys in the hands of others, and the only proper handling of this situation is in advertising, with the phrase, "Take it easy!" titled. Together we are weak .. na great!
expresses the spontaneous solidarity in open-plan office will be in a momentous synchronized dance that represents the angle changing the doll more of a male gaze performance or cheerleading action (is there a difference? Mmhh); for a dance of joy. All of the shaped her career desire body rattle like skeletons with dead eyes or luscious curves and accessories equipped thin models in their work towards high heels Cola vending machine. The Coke Light with the substance that simplifies the oppression and exploitation .. a great message! "Cluck Cluck" and then 'sip sip.
Does an all-female world of work like this? Cruel adjustment pressure, hardening against the weak that can not defend themselves, hypocritical solidarity, common weakness as a unifying element, Duck-mentality Aufbrezel-competition would be considered at the next moment, either the dream man or a porn producer to enter the office, drinking in the only liberating moment everyday confuse ribbed chicks, the Coke Light with proper meals and salvation?
What do whatever the company and the agency they thinking - if it the idea with the puppets so original, were so vague because the "light" and then looked in the demanding Implementation have lost if they would reflect the reality of life for their target group that is overwhelmed with prettiness and work, and the constant pressure at only salad lunch without breakfast, whether they actually believed they would stage girl power - it is in its normal my eyes reprehensible. Such a picture submissive women who are not just dolls but are still silly ("Ah: you take it seriously ': That's life is in Menschenhändlerpuff nunmal: ne drinking Coke) I will not somehow see on TV. That cuts me right!
time: even during the campaigning
Status: TV and beer
Occasion: The world gets used to "I'll do everything," Women
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